Burnley midfielder Scott Arfield wants Turf Moor to be considered "terrible'' in the eyes of visiting Premier League sides.
The Canada international's last-gasp winner against Everton on Saturday meant the Clarets have taken 10 points from the 18 available at home this year.
Liverpool, Watford and the Toffees have all been defeated already and Arfield wants to make Burnley as inhospitable a place as possible for those venturing to east Lancashire.
"Last season in the Championship [the home form] was the main reason that we got promoted so it is vitally important that we take that into this year,'' Arfield said.
"It is a terrible place for teams to come, nobody wants to come here. Just because we came up a league we want to try and make it uglier at times and make it all about us.
"I think we were technically better on the eye last season but this season we have so much more to show at times -- we have been compact, but it is so much harder to play against.
"Top teams coming here, they want to get time on the ball. If you don't give them time on the ball it is harder for them. It is vitally important for us to get in that mindset.''
Everton had more possession and more chances on Saturday but Arfield's strike in stoppage time, from a set piece which was not cleared, settled matters.
The 27-year-old pointed to Arsenal's win against Burnley earlier this month as an example of how victories can be achieved in a manner that is not necessarily eye-catching.
"I remember playing Arsenal here when we got beat 1-0 and they probably did to us what we were trying to do to them and it was so ugly at times,'' he added.
"They got on the second balls and the first balls and it was so difficult. We watched that back and it is a game that sticks in my mind that even the top players at the top clubs do the dirty side better.
"So I think it is fair to say that there are going to be teams who come here and out-pass us but we have to make it as ugly as possible.''
Defeat for Ronald Koeman's Everton meant they have now gone five games without a victory in all competitions after a promising start under the Dutchman.
"It's a run of games without a victory,'' noted midfielder Gareth Barry.
"It's something we'll have to look at. West Ham at home next weekend is a big game. We need to get back to winning ways, the quicker the better.''
