Blackburn's owners have issued a statement urging the club's fans to demonstrate "support and encouragement" to help lift Steve Kean's side off the foot of the Premier League table.
Blackburn have endured a tough start to the 2011-12 campaign, claiming only their first point of the season in a 1-1 draw at Fulham last weekend. They are next in action on Saturday lunchtime when Arsenal travel to Ewood Park.
Such is the growing frustration felt by sections of the fans relating to the management of the team by Kean, a 1,000-strong protest against the boss is planned prior to this weekend's lunchtime kick-off.
Blackburn's owners, Venky's, have pleaded for support from the Rovers faithful, accepting that their current plight is unacceptable, although their statement, released via the club's official website, makes no mention of Kean.
The read: "We understand that there is a sense of disappointment and anger amongst our fans at the recent performance of our team Blackburn Rovers, which was not up to the expectations of the fans. We fully understand your feelings and share your disappointment.
"At times like this, when the team is going through a bad patch, they need all the support and encouragement they can get from the fans to boost their morale and enable them to perform at their best.
"This is the time when the fans can make a difference by lending their full support and to cheer the team more vigorously than ever and help the players to renew the confidence in themselves.
"On behalf of Venky's we would like to reassure the fans that we are fully aware of our responsibilities towards them and the club and to football.
"We are fully committed to making sure that the team's performance improves and that the recent setbacks do not stand in the way of regaining our club's standing in the Premier League and in the admiration of our fans."
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