Non-league sides Ascot United and Wembley FC will kick off this season's FA Cup on Friday night, with the game being streamed to a potential audience of 700 million people on Facebook.
The social networking site are 'televising' the clash, which, although it will not reach the majority of its potential viewers, is the first of its kind anywhere in the sport.
A 90-minute stream will be provided by Budweiser, the competition's new sponsors.
''As a long-standing supporter of football globally, Budweiser is committed to brining the world`s most prestigious knockout competition closer to the fans,'' said marketing director Ian Newell.
''What better way to demonstrate this than by broadcasting the very first kick to a global audience via Facebook.
''This is the first time a FA Cup tournament fixture has been broadcast live on the social network, which is great news for football fans and clubs alike.''
Budweiser said that the match, which kicks off at 1945 BST on Friday, will only be available to those of legal drinking age and users must have 'liked' the Budweiser page to gain access.