QPR fans have reacted angrily after learning they will be charged up to £72 to watch their team in the Premier League next season.
Club owners Flavio Briatore, Bernie Ecclestone and Lakshmi Mittal are cashing in on the club's promotion back to the top flight by hiking the prices of both matchday and season tickets.
The cheapest tickets will be £47 while season tickets are up by almost 40% from last term, although with four home games less in the Premier League compared to the Championship, the increase is even more in real terms.
The price rises were widely predicted but have still been met with dismay by many Rangers fans.
"It's an absolute disgrace and, yet again, underlines the total contempt the owners of QPR have for the fans,'' said Paul Finney of the Independent R's website. "Flavio Briatore's dream is a 'boutique' club, which has an exclusive feel to it and is the place for wealthy people to be seen.
"Not only is that a slap in the face of QPR supporters, it is not in the long-term interests of a club that has two other Premier League clubs (Chelsea and Fulham) on its doorstep.''
QPR's season ticket price changes will see the most expensive band - platinum - increasing from £699 to £999.
However, the club offer significant discounts for juniors, which start at just £49 for under eights, with senior citizens able to buy a season ticket for £319. Standard bronze tickets at Loftus Road have been set at £549.
In a statement, Rangers defended their ticketing policy.
''The board are keen to stress that the prices are in line with other London-based Premier League Clubs, and are encouraged by early sales figures following the release of season tickets earlier today,'' it read.