West Ham co-owner David Sullivan has told ESPNsoccernet that the club's top stars won't be sold off on the cheap even if the east London club are relegated.
Football Writers' Player of the Year Scott Parker would almost certainly be signed by a Premier League club, while Carlton Cole, Robert Green and captain Matthew Upson, who is out of contract at the end of the season, would also likely move on.
But owners Sullivan and David Gold pledged to stick around to get the club back up should the worst case scenario occur and the top players will have to stay too, unless interested clubs pay the wantaway stars' market value.
"Nobody will be sold cheap. If we do not get a genuine market price, they'll all be playing in the Championship next year," Sullivan told ESPNsoccernet.
Sullivan has openly confessed there will be a £40 million "black hole" in the club's finances if they go down, but the two owners will personally meet the deficit and won't rely on player sales to cover it.