Phil Neville - Football Training
You may think otherwise when reading about footballers stumbling out of nightclubs clutching bottles of Cristal or pushing the boundaries of tackiness when pimping their cars and cribs (we're looking at you Stephen Ireland), but modern players are generally a very private bunch.
Press intrusion is a big part of the lives of Premier League stars and it's safe to say that most of them hate the hounding they get. But rather than shy away from the media, Everton captain Phil Neville has chosen to embrace it. No, he is not getting a fly-on-the-wall documentary on MTV, but he has beaten a number of more esteemed names to launch his very own iPhone app.
Phil Neville - Football Training is a novel concept that gives fans a chance to see what life is like as a professional footballer. From training drills to diet advice, the app is made up of several videos of Neville explaining the strict regime he follows to maintain his fitness and form.
As a player who has always had a reputation for being a model professional, Neville - though not a global superstar - is the perfect choice to front an app like this. While an Adriano or Andy Carroll app might be a bit more of an eye-opener in providing behind-the-scenes videos of their off-field 'regimes', Neville's hardworking attitude sets a great example to football-loving kids, who will be the most likely to purchase the app - available for the reasonable price of £0.59.
Neville comes across as personable and genuine in all the clips, from his solo training sessions at Goodison Park to the community coaching he leads with local children. His build-up to a pre-season fixture is recorded as he tries to put his training into practice and it seems they chose a good match to film him, as he produces a mesmeric Cruyff turn at one point - not something one would immediately associate with the Everton captain - to lose a defender and put in a cross from the left wing.
Navigation of the app is simple and it is split into three main areas - Training Zone, Changing Room and Lifestyle - from which further relevant videos can be selected. It is constantly evolving, with new videos and sections being added all the time. Neville has promised that there will be more updates to come too.
Most interviews with players offer very little insight into what life is really like for them in what many would describe as a dream job, but Phil Neville - Football Training does just that, restoring supporters' faith in the work ethic of the modern professional. Neville should be applauded for breaking the mould and attempting to try to forge a link between himself and the fans.