Aston Villa director General Charles C Krulak has urged the players to "kick the c**p'' out of their Premier League opponents as the club battles to avoid relegation.
Villa are just one point above the drop zone following Saturday's 1-0 defeat to Wolves and the fans have turned against manager Gerard Houllier.
However, with a tricky trip to Everton following the international break on April 2, former U.S. Marine Krulak insists it is time to stop pointing fingers and play for the shirt.
Krulak said: "When my Marines put on their uniforms and the emblem of the Corps and went into battle and things got tough, they did not fight for their commander, they fought for their brothers-in-arms, the men wearing their uniform and emblem.
"When a player puts on a kit and wears the club badge, I would expect the same. We have very good lads who know how to play with passion. We have all seen them do it and have cheered them on. They are professionals who have given 110% in many games.
"What we need now is to quit pointing fingers and everyone look at the Claret and Blue of our kit and the badge they are wearing and go out and kick the c**p out of the next teams we play until the end of the season!''
Meanwhile Villa chief executive Paul Faulkner has publicly reiterated his support for under-pressure manager Houllier.
Club sources have already insisted that the Frenchman's position is not under threat and Faulkner has told BBC Radio 5 he believes Houllier is the right man for the task ahead. He said: "Our best chance of staying up is with Gerard.''