Manchester United have announced a seven-figure sponsorship deal with leading computer accessory manufacturer Epson.
United confirmed the three-year contract, confirming Epson as their official office equipment partner.
It is the latest in a succession of such deals as the Red Devils commercial staff have pursued a policy of bringing in global partners to maximise the value of the United brand.
''This partnership with help Manchester United stay at the top of English and world football,'' said chief executive David Gill, who was at the announcement along with Sir Alex Ferguson and his squad for the Premier League encounter with Blackburn.
Rumours had circulated last week Epson were actually on the brink of buying United, speculation Gill was happy to refute.
''Social media networks may make it easier to stay in touch with our fans but they don't get it right all the time,'' he laughed.
The deal extends an association with sport by Epson that began in 1964 when they provided the timing devices for the Tokyo Olympics.