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Lord Sugar: Why I would never buy another club

Lord Alan Sugar has told ESPNsoccernet that he would never again buy another football club because he believes the football business is only for those seeking fool's gold.

• Lord Sugar admits fears over United, Liverpool

In a damning indictment of the business of football ownership, the one-time owner of Tottenham Hotspur commented: "Buying a football club is like watching your mother-in-law drive your brand new Ferrari over a cliff!"

When he was plain old Alan Sugar he bought Spurs in June 1991 and eventually relinquished control 10 years later to the ENIC group after an embattled and eventful stewardship at White Hart Lane.

He now says he bought the North London club on impulse, having teamed up with Terry Venables, a relationship that would later fall into bad blood. Now the face of BBC TV's The Apprentice, Lord Sugar says: "Would I buy another football club? No. Absolutely not! Absolutely, not!

"The only way the Sugars would buy a football club again is if my grandchildren bought them in one of those XBox games.

"Football is not a business. I bought Spurs because it is my team, I am passionate about Spurs, but it would now go against the grain to buy a football club. I would never do it. It is sheer irresponsibility commercially to buy a football club. Football is not really a business at all."

"You cannot make money from it, and if you did you are frowned upon because it is not the done thing, because football is a place where you scrap together every last penny and spend it on players and the ground. Football is against the culture of business in the sense of it being a money-making industry."

• What You See Is What You Get: My Autobiography by Alan Sugar is out now, published by Macmillan, £20 hardback

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