Ten months ago, Concave announced its most important boot deal to date as Manchester United defender John O'Shea wore the brand for the first time in a Premier League match, against Chelsea at Stamford Bridge.
It was a massive coup for a company that, after years of design work, released its first boot onto the market in the UK, USA and Canada in August 2009 - the Concave PT1.
Disappointingly for both O'Shea and Concave, the Irishman suffered a serious thigh injury just days after signing a two-year deal, and he was ruled out for four months.
But he is now fighting fit and back in United's first-team, meaning that Concave have some valuable publicity for the coming Premier League season.
And, speaking to Soccernet, O'Shea revealed the reasons why he wanted to be a part of the Concave revolution.
"The idea was that I wanted to get behind my own new fresh, up and coming company," O'Shea said. "I tested out the boots for a good few months in training and found the quality of them to be very good. I'm going to keep my support behind them and hopefully they can go on to bigger and better things.
"The special Vamp at the front gives added protection and creates a great sweet spot at the front of the boot for striking the ball, passing and shooting. They were the main things I found when I was testing the boots, also the comfort factor as well - they are superb in all different conditions. Thinking about protection for kids as well these are perfect."
The future is certainly looking bright for Concave, and with the company about to announce the signing of another Premier League star, watch this space for more players in the English top flight wearing the Concave PT+ boots soon.