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Man United unveil new kit, collar and all

The new Manchester United home kit, featuring a white collar and the logo of new sponsors the Aon Corporation, was revealed on Wednesday at Niketown in Chicago.

• Blog: Manchester United reboot

The four-year sponsorship deal with the insurance firm was launched on June 1. No official figures have been made available for the deal but it is understood to be worth between US$120 million and US$130 million. As part of the deal, insurance brokerage company Aon's 36,000 employees will receive a free shirt.

United striker Wayne Rooney has predictably given the kit the thumbs up, telling the Sun: "It's a good colour and a nice fit. It's not as tight around the neck which gives you a bit more freedom and I really like the fact it has a collar."

United chief executive David Gill stated in a joint press release: "We are delighted to be launching our latest shirt and the first to bear the Aon logo. We are incredibly proud of our association with Aon and look forward to achieving great things, both on and off the pitch, through our partnership with them.''

Aon president and chief executive Greg Case said: "The Manchester United shirt is an iconic image in the world of sport and we are honoured to appear on it. This sponsorship creates an opportunity for us to unite our firm while telling the world who we are and the value we bring to clients.''

The company has dedicated Wednesday as 'Aon United Global Day', demonstrating what they say are both parties' shared commitment to serving their communities. In Chicago, a series of events will take place at Millennium Park to support children of the Chicago Park District and Special Olympics Chicago.

Meanwhile, former United stars Bryan Robson and Denis Irwin, who are travelling with the team ahead of their five-match summer tour, have a unusual duty this morning. They have been invited to join Aon president Case at 8:30am local time to remotely ring the bell to open trading at the New York Stock Exchange.

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