West Ham co-owner David Gold insists they have not yet given up in their attempt to sign Joe Cole this summer.
Cole is available on a free transfer after Chelsea confirmed the player will be leaving the club when his contract expires, and reports have suggested he has already agreed a three-year deal with Arsenal.
However, the England midfielder insists he will not deal with his future until after the World Cup and Gold believes there is a chance he could be tempted back to Upton Park.
"We, as much as anyone, want England to do well at the World Cup so there's absolutely no chance of us talking to Joe during the World Cup," he said in the London Evening Standard. "We wouldn't do that during this very delicate period but, after that, that's a different matter.
"When it comes to big transfers we don't like to leave any stone unturned. The chance of getting Cole is 10-1. We probably won't get him but the offer is still there."
Fellow co-owner David Sullivan said last month that Cole had already turned down the chance to go back to West Ham. "We've asked Joe to name a price but he said no," he told the Daily Mail.