Manchester United striker Dimitar Berbatov has confessed that he feels under pressure to live up to his huge price tag.
The Bulgaria international joined United from Tottenham for £30.75 million in September 2008 and has yet to truly establish himself as an Old Trafford favourite.
Despite being a prolific scorer at Spurs, where he netted 45 goals in 95 games, Berbatov has struggled to find his scoring touch with the Premier League Champions, and only scored 14 goals in all competitions last season.
And Berbatov admitted that the pressure of playing for one of the world's biggest clubs sometimes affects him, though he is confident he can win the respect of the Old Trafford faithful.
"Every person is different in coping with the pressure of the price tag," Berbatov said. "Every person thinks differently. For me, sometimes it is difficult because people expect so much of me.
"The fans have probably seen glimpses of my best goals, passes and games. I know you need to show that all the time and that's my main goal - in every game to show my best game.
"But that's the way it should be because the people here have paid so much money for you. I try to give my best for the team to win things. I think I did that in my first season. We won the championship and I think everybody was happy about that.''
So far this season Berbatov is United's second-highest league scorer with four goals from 13 appearances, though he sits behind regular substitute Michael Owen in the overall scoring charts - the England striker has netted seven times in all competitions for Sir Alex Ferguson's side.