Darren Bent admitted that his infamous X-rated Twitter rant had paid off after he was unveiled as a Sunderland player.
The striker blasted Tottenham chairman Daniel Levy on his Twitter page for apparently holding up his transfer but sealed a move for a club record fee that could add up to £15m with add-ons on Wednesday night.
Bent admitted at a news conference that his rant might have paid off. The 25-year-old said: "In the long run it seems like it has done but at the same time I was disappointed at the way it came out.
"Normally we tend to keep our mouths shut and everybody does the talking around us. I just wanted to come to Sunderland. I am delighted to be here and I can't wait to move forward.''
Bent said he could already sense a more relaxed atmosphere at Sunderland compared to Tottenham, and is targeting an England recall to add to his four caps.
"There is a lot of politics at Tottenham, but that's Tottenham as a club,'' added Bent. "I'm a Sunderland player now and it seems a lot more relaxed here.
"The fans are passionate and they have a fantastic stadium. It is the perfect place for me to play well, score goals and hopefully get back into the England set-up. The anticipation for this season is massive and I can't wait to get going.''
Bent was Tottenham's record signing for £16.5m when he moved from Charlton two years ago, but he struggled to cement a regular place in the side despite finishing as Spurs' top scorer last season.
The striker admitted it was a testing time for him. He added: "I want to get back to enjoying my football, I've had to grow up a lot in the last two years as a footballer and a person and I'm raring to go this season.
"I think Steve Bruce is a fantastic manager, when I knew he was interested in me it just helped the drive for the move to come about.''
Bent said he had no worries about leaving London and the south for Sunderland. He said: "Not at all. If it means getting back to playing football and playing regularly I will move anywhere. It doesn't bother me.
"The facilities and stadium are fantastic and Sunderland has the makings of an awesome football club. I like the area, where I'm staying is lovely, it has a nice view and it's not as cold as thought it was going to be, it's a nice place to be.''