Simon Clegg, the leader of Britain's record-breaking Olympic team in Beijing last summer, has been announced as the new chief executive of Ipswich Town.
Clegg, 49, was chief executive of the British Olympic Association for 12 years and chef de mission of Team GB. He left in December following a restructuring of the organisation and has now accepted an offer from Ipswich owner Marcus Evans.
Clegg, who was previously an army officer in the Paras, said: ''I am hugely flattered and excited about taking on this role at such a prestigious football club. Marcus Evans and I are absolutely aligned about our aspirations for the club both on and off the pitch.
''I have joined Ipswich Town because I am absolutely convinced that working together with the fans, sponsors, community and staff we can once again put the club back in its rightful place in the Premiership.''
He takes over at Portman Road from Derek Bowden, who is leaving the Championship side at the end of the season.
Evans said: ''Simon has built up an extensive knowledge of the sporting world through his role with the British Olympic Association and I'm delighted that he has agreed to join the club.
''Not only does he have a wealth of experience in the world of sport, but he has proved to be a highly successful businessman and team leader and will have a key role in moving Ipswich Town forward.''