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 Posted by ESPN Staff
Feb, 22, 2009

FA oppose plan to extend half-time break for ads

The Football Association will oppose plans to introduce a 20-minute half-time if they are raised at an International Board meeting in Belfast next week.

FIFA chief executive Sepp Blatter is thought to be keen on the idea, knowing it would offer more chance for TV companies to sell advertising space at major games.

However, senior figures within the English game feel it takes scant regard of supporters' needs, particularly in countries with less temperate climates, such as the UK.

And the idea of fans being forced to spend an extra five minutes waiting for the second half to start is not one that appeals.

Publicly, the FA are steering a delicate political path but privately it is thought they will lobby hard to retain the status quo.

''It is very unlikely we will be supporting it in the discussions next week,'' said an FA spokesman.

''We are mindful of supporters' views and also our clubs in the Premier League.''

The stance will be welcomed by Premier League chief executive Richard Scudamore has also spoken out against the move.

''We wouldn't be in favour of that at all,'' he told BBC Radio Five Live's Sportsweek programme.

''It is up before the International Board but we believe 15 minutes is enough.

''It is all very well for a percentage of people who can escape back into the warm and do various things in that time and I am sure it has got some merits somewhere but I think we support the Football Supporters' Federation here.

''We don't think it has got merit.''

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