Melbourne Victory chief executive Geoff Miles believes the A-League minor premiers are well placed to buck the trend of sporting clubs struggling to find new sponsors.
The Victory will part ways with inaugural major sponsor Samsung after the A-League finals after the two parties failed to reach a new agreement.
However, the electronics manufacturer will sponsor AFL club Essendon in 2009.
But the Victory remain confident they can find a replacement partner, especially given the exposure a sponsor would receive when the club competes in the 2010 Asian Champions League.
Although disappointed not to continue with Samsung, Miles said the Victory were in talks with two potential replacements.
"We have a very optimistic outlook despite the tightening of the world economic climate," he said on Tuesday.
"With our guaranteed qualification for the Asian Champions League we believe that we have a lot to offer our commercial partner.
"It places us in a unique position in a fairly crowded sporting market ... part of the benefit of being in the world game is that the global interest and for us with that participation in Asia and a potential (television) audience in the billions."