Liverpool captain Steven Gerrard has admitted a fear of failure drives him on in his quest to claim a so far elusive Premier League title before he retires.
The influential midfielder will celebrate the 10th anniversary since making his Reds debut when West Ham visit Anfield this weekend.
During his glittering career the 28-year-old has lifted the Champions League, UEFA Cup, FA Cup and two League Cup trophies with Liverpool, however, he admits it is the Premier League title that he covets the most.
''My priority is to win the Premier League. We believe we are good enough to challenge,'' he told the Daily Express. ''Everyone wants it so badly here. I want it because I have never won it - and I don't want to finish my career without one. I don't want to finish my career and people look at me as a failure.''
Liverpool are arguably better placed to make a title challenge than at any other time during Gerrard's career.
The Reds currently sit level on points with leaders Chelsea, with just over of a third of the season gone, and Gerrard believes they can can push on and end a league title drought that stretches back to 1990.
He continued: ''Getting invloved in the title race and staying involved in it is a completely different challenge to what we are used to at Liverpool.
''To finish in the top four you can have a defeat and it does not hit you too bad. Two successive defeats in the title race and it could be over. But we are in there and everybody wants to make sure that's the case at the end of the season.''
He added: ''I'm coming up to 10 years and it doesn't feel like that. It's flown. I'm sure the next five or six will be exactly the same, that's why I have to make the most of every minute I've got.''
Reflecting on his career so far Gerrard said that while he ''wouldn't change anything for the world'' he did have some regrets about his links with making a move to Chelsea a couple of summers ago.
The England midfielder had been strongly linked with the London club in the consecutive summers of 2004 and 2005, and even released a statement stating his desire to move to the Blues in the latter of those years, before a late change of heart kept him at his home-town club.
''I wouldn't change anything for the world. I am captain of the club and doing what I always wanted,'' he added.
''It's only as you get older though that you realise how important playing for Liverpool is. You cannot grasp that when you are setting out, so maybe that is why I look at things a bit differently.
''Looking back, I'm pleased how I have reacted. From the bad tackles and sending offs, to all the talk of a Chelsea move, which I regret getting involved in, and the own-goal in the cup final.
''Without the setbacks, I don't think I'd have achieved as much as I have.''