PSV Eindhoven striker Danko Lazovic made headlines for the right reason tonight when he got on the scoresheet in his side's thumping win over Heracles Almelo.
The Serbia frontman made an extravagant and public show of dissent in the direction of coach Huub Stevens during last weekend's defeat at Ajax, and received a hefty fine for the incident.
He retained his starting spot, however, and showed what he is capable of with the third goal after Francisco Rodriguez and Ibrahim Afellay had netted.
Balazs Dzsudzsak put the gloss on the result as the champions had the points wrapped up before half-time.
Rodriguez opened the scoring for the champions on the quarter-hour mark, beating Heracles goalkeeper Martin Pieckenhagen - who appeared rooted to the spot - from 25 yards.
Dzsudzsak almost made it 2-0 five minutes later when he broke away on the left and went around Pieckenhagen, but his shot was cleared off the line by Birger Maertens.
Ricky van den Bergh mustered half a chance for the visitors midway through the opening period but his shot from the left did not trouble Andreas Isaksson.
PSV doubled their advantage just before the half-hour mark when Afellay latched onto a pass from Danny Koevermans and slotted home from 10 yards.
Three minutes later it was 3-0 when Lazovic stabbed home Dzsudzsak's low cross.
Lazovic then turned provider seven minutes before the interval for Dzsudzsak to blast high into Pieckenhagen's net to put the result beyond any doubt.
The hosts could have added further goals after the break but it was not to be.
Afellay's cross from the right in the 53rd minute found Koevermans, but Pieckenhagen blocked with his foot.
Twenty minutes later, Koevermans - fed by Edison Mendez - fired narrowly wide from just inside the area.
Five minutes from time, Afellay crossed for Koevermans whose shot was saved by the diving Pieckenhagen and Lazovic blazed the follow-up over the bar on the volley.
NAC moved one point ahead of Ajax at the top of the Eredivisie standings thanks to a draw at home to NEC Nijmegen tonight.
However, they were grateful to Edwin De Graaf whose 58th-minute goal cancelled out the opener by the visitors' Lasse Schone in the first half.
Marco van Basten's Ajax have the chance to regain first place in the table when they visit AZ Alkmaar tomorrow.
The hosts were first to show when an attack from the right saw Matthew Amoah cross for Anthony Lurling whose shot hit the post.
Amoah was then involved again after 21 minutes when his pass found De Graaf, who ran in on goal but failed to get enough on the shot.
A minute later it was the visitors' turn to attack but NAC goalkeeper Jelle ten Rouwelaar kept out Tim Janssen's shot down to his left.
However, NEC did take the lead in the 28th minute.
Bas Sibum picked out Schone in front of goal and he shot into the corner to put the visitors - who were seventh at the start of play - into the lead.
There were few clear-cut chances in the second half but NAC levelled when Joonas Kolkka set Kurt Elshot away on the right.
Elshot then sent in a cross which De Graaf headed into the corner of the net.
Schone then had another couple of chances for the visitors to claim three points but was twice denied by Ten Rouwelaar.