Previous
TSG Hoffenheim
Bayern Munich
0
2
FT
Game Details
Everton
Burnley
1
0
FT
Game Details
Stoke City
Southampton
2
1
FT
Game Details
Nice
Paris Saint-Germain
1
3
FT
Game Details
Barcelona
Valencia
2
0
FT
Game Details
Reading
Arsenal
1
2
FT
Game Details
Chelsea
Manchester United
1
0
FT
Game Details
Real Madrid
Malaga
3
1
FT
Game Details
Juventus
Lazio
2
0
FT
Game Details
Colorado Rapids
Seattle Sounders FC
1
3
FT
Game Details
LA Galaxy
Sporting Kansas City
2
1
FT
Game Details
Next
By ESPN Staff

Bilbao break with tradition to sign shirt deal

MADRID, July 29 (Reuters) - Athletic Bilbao have broken with tradition and signed a deal with the Petronor refining company that will see their shirts bear commercial advertising in league games for the first time.

'We reached the conclusion that for a project like Athletic's to be viable it has to have the support of the local society,' club president Fernando Garcia Macua told a news conference on Tuesday.

'This agreement will help us defend our very special characteristics as a sporting club and give us the sound economic structure that will help make us competitive.'

Garcia Macua said the three-year deal would be worth €2million.

Athletic did have sponsorship on their shirts during their UEFA Cup campaign in the 2004-05 season after signing a deal with the Basque government to promote the region but they have never worn commercial shirt advertising.

The club follows a policy of only recruiting players with Basque heritage or those who have been brought up in the region.

Comments

Use a Facebook account to add a comment, subject to Facebook's Terms of Service and Privacy Policy. Your Facebook name, photo & other personal information you make public on Facebook will appear with your comment, and may be used on ESPN's media platforms. Learn more.