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By ESPN Staff

England's 2018 World Cup bid picks up pace

England's bid for the 2018 World Cup will focus on developing the game across the world and will cost an estimated £15million, the Football Association's board members were told today.

The board have given the green light to a bid company similar to the one that achieved success with the London 2012 Olympics to be set up and will now start the hunt for a chairman and chief executive.

The FA will base their bid on the benefits a World Cup in England would bring to the world at large by leaving a lasting legacy for the game.

FA board members were given a 63-page report detailing the estimated cost and proposed structure.

An FA statement said: 'The board approved the setting up of a 100%-owned subsidiary company within the FA to manage the bid.

'This would be governed by an executive board made up of a bid chairman, a bid chief executive, the FA chairman Lord Triesman and two deputy chairmen.

'The report recommends an approach focusing on the benefits that a World Cup in England would bring to the development of football around the world, and commits England to producing a World Cup legacy which enriches the opportunities for football to flourish in all parts of the world.'

The campaign would consist of three departments, looking after the technical bid, the bid campaign and government liaison, all reporting to the bid chairman and chief executive.

The FA acknowledged the role of the Government but stopped short of confirming whether sports minister Gerry Sutcliffe and his predecessor Richard Caborn - currently the Prime Minister's World Cup bid ambassador - would be on the bid team in any capacity.

It is expected to be six months before the full bid team is put together during which time Triesman will lead an interim management group.

The roles in the bid team will be openly advertised over the next few weeks and head-hunters used to identify candidates for the most senior roles.

Meanwhile, board members also had further discussions on the proposed National Football Centre at Burton and a final decision is expected at the meeting on June 3.