Birmingham co-owner David Sullivan insists the club are looking at appointing a high-profile replacement for Steve Bruce, despite being turned down by Martin Jol. Sullivan, the Blues' plc chairman, admitted the club have already approached the former Tottenham boss to replace Wigan-bound Bruce but said the Dutchman is unwilling to take another job so soon after leaving White Hart Lane. Sullivan told The Guardian: 'The usual suspects will be on everyone's lips but this could be a fresh start for Birmingham City. 'We are looking at candidates of a certain level. It is a difficult one to try and get someone in who the dressing room will respect. 'Do you take a chance on an unproven coach at this level with a group of young players who need guidance and inspiration? Or do you go for a more experienced voice, someone respected in the world of football? 'For example we did speak to Martin Jol over the weekend. Martin thanked us for our interest but said it was too early for him to consider coming back into football such a short time after leaving Spurs. 'That is the type of coach we are looking at; someone with a pedigree that will excite the supporters.'