Reggina have sacked coach Massimo Ficcadenti and replaced him with 66-year-old Renzo Ulivieri, Serie A's bottom side said on Thursday.
Reggina swapped places with fellow strugglers Livorno on Wednesday after a 3-1 home defeat by the Tuscans.
The club from Reggio Calabria on the toe of Italy have just five points and have not won in 10 league games this term, prompting president Lillo Foti to remove a coach he only appointed in the close season.
Reggina announced the management switch on their website.
Ulivieri, the head of Italy's managers' association, coached Serie B side Bologna last season but has also managed a host of other Italian clubs.