Featured Matches
Previous
Colorado
Chivas USA
1:30 AM GMT
Game Details
Morelia
Atlas
12:30 AM GMT
Game Details
Santos
Cruz Azul
2:30 AM GMT
Game Details
Gimnasia La Plata
Argentinos Juniors
9:10 PM GMT
Game Details
Newell's Old Boys
Talleres de Córdoba
12:15 AM GMT
Game Details
Standard Liege
Royal Charleroi SC
6:30 PM GMT
Game Details
Queen's Park
Berwick Rangers
6:45 PM GMT
Game Details
Grimsby Town
Mansfield Town
6:30 PM GMT
Game Details
Morecambe
Preston North End
6:30 PM GMT
Game Details
Tranmere Rovers
Bolton Wanderers
6:30 PM GMT
Game Details
AFC Bournemouth
Southampton
6:45 PM GMT
Game Details
Philadelphia Union
Crystal Palace
11:00 PM GMT
Game Details
West Ham United
Sydney FC
2:00 AM GMT
Game Details
Wellington Phoenix FC
Newcastle United
4:30 AM GMT
Game Details
Queen's Park
Berwick Rangers
6:45 PM GMT
Game Details
Standard Liege
Royal Charleroi SC
6:30 PM GMT
Game Details
FC Vestsjaelland
Odense BK
4:30 PM GMT
Game Details
UCD
Derry City
6:45 PM GMT
Game Details
Bohemians
Cork
7:00 PM GMT
Game Details
Shamrock
Drogheda Utd
7:00 PM GMT
Game Details
Colorado
Chivas USA
1:30 AM GMT
Game Details
Morelia
Atlas
12:30 AM GMT
Game Details
Santos
Cruz Azul
2:30 AM GMT
Game Details
Gimnasia La Plata
Argentinos Juniors
9:10 PM GMT
Game Details
Newell's Old Boys
Talleres de Córdoba
12:15 AM GMT
Game Details
Atlante
Altamira
12:00 AM GMT
Game Details
Mineros de Zacatecas
Necaxa
12:30 AM GMT
Game Details
Oeste
Luverdense
10:30 PM GMT
Game Details
América RN
América Mineiro
12:00 AM GMT
Game Details
Boa MG
Bragantino
12:00 AM GMT
Game Details
Antofagasta
Audax Italiano
12:00 AM GMT
Game Details
Real Garcilaso
Melgar
4:00 PM GMT
Game Details
Nacional
Deportivo Capiatá
8:00 PM GMT
Game Details
Western New York Flash
Boston Breakers
11:30 PM GMT
Game Details
Next
Sep 13, 2007

Watching Women's World Cup a challenge

In the sports lull of late June and early July, the 1999 Women's World Cup gained a foothold in fans' attention spans.

With the tournament held in the U.S., the host country's games were played in prime television slots. A team led by Mia Hamm, already a recognizable name, made a dramatic run to the championship.

The popularity built by that American squad will be tested during this year's World Cup. With the event in China, games will be played in the early morning hours back in the U.S.

"The reality of it is it's a challenge from a time of day perspective and a time of year perspective," said Scott Guglielmino, vice president of programming and acquisitions for ESPN, whose networks are airing the games.

In mid-September, the tournament is competing with one of the busiest stretches on the sports calendar.

Guglielmino believes the World Cup carries a strong enough appeal that fans will wake up early, but especially during the school year, he knows that can be tough.

The 2003 World Cup took place in late September and early October, but it was held in the U.S., so the start times weren't a problem.

The Americans' first match that year was aired on ABC on a Sunday at 12:30 p.m. Eastern time. It drew a 0.9 rating, which translated into 985,245 households.

The U.S. team's first game Tuesday started at 4:55 a.m. EDT on ESPN2. It drew a 0.2 rating (194,619 households). This time a year ago, the 4:45-7 a.m. time slot averaged a 0.1 rating on ESPN2.

The game was re-aired at 7 p.m. Tuesday and earned a 0.4 rating (343,194 households).

The U.S. team's second game starts at 5 a.m. Friday.

Comments

Use a Facebook account to add a comment, subject to Facebook's Terms of Service and Privacy Policy. Your Facebook name, photo & other personal information you make public on Facebook will appear with your comment, and may be used on ESPN's media platforms. Learn more.