Premier League chief executive Richard Scudamore insisted he never contemplated resigning over the criticism of his handling of the Carlos Tevez affair.
Wigan chairman Dave Whelan has called for both Scudamore and League chairman Sir Dave Richards to quit but he is adamant the board just followed the rule-book.
West Ham were fined £5.5million by an independent commission for contravening rules on third-party agreements when they signed Tevez and Argentina team-mate Javier Mascherano, and the League have come in for criticism for allowing the striker to play a crucial role in the last three matches of the season.
Asked if he had considered his position, Scudamore told BBC Radio 5 Live: 'I don't think so. All the board have done since last August is look at our rule-book and apply the rule-book.
'The independent commission made various decisions about West Ham's conduct and we have then gone on making decisions based on our rules.
'They may not have been popular decisions but that goes with the territory.'
Scudamore did admit that the Tevez saga appeared 'like a road crash'.
He added: 'What made this an unbelievable story was an unbelievable series of events.
'West Ham were all but relegated at Christmas and then Tevez scored a few goals right at the end of the season and they were able to escape.
'It's unscripted drama and one of the things that makes football so interesting but it other ways it looks like a road crash in how some of the events appear.'
Scudamore added that the whole affair was caused by West Ham's previous owners acting in bad faith and concealing the agreements from the Premier League.
'The Premier League only works if you have good faith between the members,' he said.