Previous
Aston Villa
Arsenal
2:00 PM GMT
Game Details
West Ham United
Liverpool
4:30 PM GMT
Game Details
AC Milan
Juventus
6:45 PM GMT
Game Details
Deportivo La Coruña
Real Madrid
2:00 PM GMT
Game Details
Atletico Madrid
Celta Vigo
6:00 PM GMT
Game Details
America
Pachuca
10:00 PM GMT
Game Details
New York Red Bulls
Seattle Sounders FC
11:30 PM GMT
Game Details
Los Angeles Galaxy
FC Dallas
2:30 AM GMT
Game Details
Hamburg SV
Bayern Munich
1:30 PM GMT
Game Details
Mainz
Borussia Dortmund
4:30 PM GMT
Game Details
New York Red Bulls
Seattle Sounders FC
11:30 PM GMT
Game Details
Los Angeles Galaxy
FC Dallas
2:30 AM GMT
Game Details
Queens Park Rangers
Stoke City
11:45 AM GMT
Game Details
Aston Villa
Arsenal
2:00 PM GMT
Game Details
Burnley
Sunderland
2:00 PM GMT
Game Details
Newcastle United
Hull City
2:00 PM GMT
Game Details
Swansea City
Southampton
2:00 PM GMT
Game Details
West Ham United
Liverpool
4:30 PM GMT
Game Details
Deportivo La Coruña
Real Madrid
2:00 PM GMT
Game Details
Athletic Bilbao
Granada
4:00 PM GMT
Game Details
Atletico Madrid
Celta Vigo
6:00 PM GMT
Game Details
Espanyol
Malaga
8:00 PM GMT
Game Details
FC Augsburg
Werder Bremen
1:30 PM GMT
Game Details
Hamburg SV
Bayern Munich
1:30 PM GMT
Game Details
SC Paderborn 07
Hannover 96
1:30 PM GMT
Game Details
Schalke 04
Eintracht Frankfurt
1:30 PM GMT
Game Details
VfB Stuttgart
TSG Hoffenheim
1:30 PM GMT
Game Details
Mainz
Borussia Dortmund
4:30 PM GMT
Game Details
Cesena
Empoli
4:00 PM GMT
Game Details
AC Milan
Juventus
6:45 PM GMT
Game Details
Marseille
Stade Rennes
3:00 PM GMT
Game Details
Lorient
Stade de Reims
6:00 PM GMT
Game Details
Metz
Bastia
6:00 PM GMT
Game Details
Nantes
Nice
6:00 PM GMT
Game Details
Toulouse
Caen
6:00 PM GMT
Game Details
Watford
AFC Bournemouth
11:15 AM GMT
Game Details
Brighton & Hove Albion
Blackpool
2:00 PM GMT
Game Details
Derby County
Cardiff City
2:00 PM GMT
Game Details
Fulham
Blackburn Rovers
2:00 PM GMT
Game Details
Leeds United
Huddersfield Town
2:00 PM GMT
Game Details
Middlesbrough
Brentford
2:00 PM GMT
Game Details
Millwall
Nottingham Forest
2:00 PM GMT
Game Details
Norwich City
Birmingham City
2:00 PM GMT
Game Details
Rotherham United
Charlton Athletic
2:00 PM GMT
Game Details
Sheffield Wednesday
Reading
2:00 PM GMT
Game Details
Wolverhampton Wanderers
Bolton Wanderers
2:00 PM GMT
Game Details
Colchester United
Bradford City
2:00 PM GMT
Game Details
Doncaster Rovers
Chesterfield
2:00 PM GMT
Game Details
Fleetwood Town
Bristol City
2:00 PM GMT
Game Details
Gillingham
Walsall
2:00 PM GMT
Game Details
Milton Keynes Dons
Crewe Alexandra
2:00 PM GMT
Game Details
Notts County
Oldham Athletic
2:00 PM GMT
Game Details
Port Vale
Barnsley
2:00 PM GMT
Game Details
Preston North End
Crawley Town
2:00 PM GMT
Game Details
Rochdale
Coventry City
2:00 PM GMT
Game Details
Scunthorpe United
Leyton Orient
2:00 PM GMT
Game Details
Swindon Town
Sheffield United
2:00 PM GMT
Game Details
Yeovil Town
Peterborough United
2:00 PM GMT
Game Details
AFC Wimbledon
Morecambe
2:00 PM GMT
Game Details
Bury
Burton Albion
2:00 PM GMT
Game Details
Cambridge United
Luton Town
2:00 PM GMT
Game Details
Cheltenham Town
Dagenham & Redbridge
2:00 PM GMT
Game Details
Mansfield Town
Carlisle United
2:00 PM GMT
Game Details
Northampton Town
Accrington Stanley
2:00 PM GMT
Game Details
Oxford United
Stevenage
2:00 PM GMT
Game Details
Plymouth Argyle
Hartlepool United
2:00 PM GMT
Game Details
Portsmouth
Wycombe Wanderers
2:00 PM GMT
Game Details
Shrewsbury Town
Newport County
2:00 PM GMT
Game Details
Tranmere Rovers
Exeter City
2:00 PM GMT
Game Details
York City
Southend United
2:00 PM GMT
Game Details
Aldershot Town
Lincoln City
2:00 PM GMT
Game Details
Alfreton Town
Nuneaton Town
2:00 PM GMT
Game Details
Barnet
Altrincham
2:00 PM GMT
Game Details
Bristol Rovers
Woking
2:00 PM GMT
Game Details
Dartford
Forest Green Rovers
2:00 PM GMT
Game Details
Eastleigh
Braintree Town
2:00 PM GMT
Game Details
Halifax
AFC Telford United
2:00 PM GMT
Game Details
Kidderminster Harriers
Grimsby Town
2:00 PM GMT
Game Details
Macclesfield Town
Southport
2:00 PM GMT
Game Details
Torquay United
Dover
2:00 PM GMT
Game Details
Welling
Gateshead
2:00 PM GMT
Game Details
Aberdeen
Ross County
2:00 PM GMT
Game Details
Hamilton Academical
Kilmarnock
2:00 PM GMT
Game Details
Inverness Caledonian Thistle
St Johnstone
2:00 PM GMT
Game Details
Recreativo Huelva
Lugo
2:00 PM GMT
Game Details
Barcelona B
Llagostera
4:00 PM GMT
Game Details
Mirandes
Sporting Gijon
4:00 PM GMT
Game Details
Real Zaragoza
Alavés
4:15 PM GMT
Game Details
CD Sabadell
Ponferradina
6:00 PM GMT
Game Details
Las Palmas
AD Alcorcon
6:00 PM GMT
Game Details
Bari
Livorno
1:00 PM GMT
Game Details
Bologna
Crotone
1:00 PM GMT
Game Details
Brescia
Ternana
1:00 PM GMT
Game Details
Catania
Modena
1:00 PM GMT
Game Details
Cittadella
US Pescara
1:00 PM GMT
Game Details
Lanciano
Frosinone
1:00 PM GMT
Game Details
Latina
US Avellino
1:00 PM GMT
Game Details
Perugia
Vicenza
1:00 PM GMT
Game Details
Pro Vercelli
Varese
1:00 PM GMT
Game Details
FSV Frankfurt
VfL Bochum
11:00 AM GMT
Game Details
SpVgg Greuther Furth
Kaiserslautern
11:00 AM GMT
Game Details
TSV 1860 Munich
FC Ingolstadt 04
11:00 AM GMT
Game Details
Le Havre AC
Troyes
12:00 PM GMT
Game Details
Excelsior
Dordrecht '90
4:30 PM GMT
Game Details
ADO Den Haag
Go Ahead Eagles
5:45 PM GMT
Game Details
Vitesse Arnhem
Heerenveen
6:45 PM GMT
Game Details
Roda JC Kerkrade
Jong Ajax
2:30 PM GMT
Game Details
NEC Nijmegen
FC Emmen VV
5:45 PM GMT
Game Details
RKC Waalwijk
FC Volendam
5:45 PM GMT
Game Details
FC Penafiel
Vitoria Setubal
3:00 PM GMT
Game Details
CD Nacional de Madeira
Braga
7:15 PM GMT
Game Details
FC Ufa
Ural Sverdlovsk Oblast
0
1
FT
Game Details
Rostov
Zenit St Petersburg
10:30 AM GMT
Game Details
Kuban Krasnodar
FK Rubin Kazan
1:00 PM GMT
Game Details
Spartak Moscow
Terek Grozny
4:00 PM GMT
Game Details
Erciyesspor
Akhisar Belediye
2:00 PM GMT
Game Details
Balikesirspor
Galatasaray
5:00 PM GMT
Game Details
Mersin Idmanyurdu
Caykur Rizespor
5:00 PM GMT
Game Details
Rapid Vienna
Wolfsberger AC
2:00 PM GMT
Game Details
SV Josko Ried
SK Sturm Graz
4:30 PM GMT
Game Details
Brommapojkarna
BK Hacken
2:00 PM GMT
Game Details
Falkenbergs FF
Orebro SK
2:00 PM GMT
Game Details
Bodo/Glimt
Stromsgodset
1:30 PM GMT
Game Details
Valerenga
Molde
4:00 PM GMT
Game Details
Sligo
Drogheda Utd
6:45 PM GMT
Game Details
Portland Timbers
Vancouver Whitecaps
9:00 PM GMT
Game Details
Philadelphia Union
Houston Dynamo
11:00 PM GMT
Game Details
Columbus Crew
New England Revolution
11:30 PM GMT
Game Details
Montreal Impact
San Jose Earthquakes
11:30 PM GMT
Game Details
New York Red Bulls
Seattle Sounders FC
11:30 PM GMT
Game Details
Chicago Fire
DC United
12:30 AM GMT
Game Details
Los Angeles Galaxy
FC Dallas
2:30 AM GMT
Game Details
America
Pachuca
10:00 PM GMT
Game Details
Puebla
Chiapas
ESPNDeportes 10:00 PM GMT
Game Details
U.A.N.L
U. de G.
12:00 AM GMT
Game Details
León
Veracruz
1:06 AM GMT
Game Details
Atlas
Cruz Azul
2:00 AM GMT
Game Details
Atlanta Silverbacks
Ottawa Fury FC
11:30 PM GMT
Game Details
Carolina RailHawks
New York Cosmos
11:30 PM GMT
Game Details
Fort Lauderdale Strikers
Indy Eleven
11:30 PM GMT
Game Details
San Antonio Scorpions
Minnesota United FC
12:30 AM GMT
Game Details
Estudiantes La Plata
Gimnasia La Plata
7:00 PM GMT
Game Details
Olimpo de Bahía Blanca
Belgrano de Córdoba
7:30 PM GMT
Game Details
Vélez Sarsfield
Atletico Rafaela
11:10 PM GMT
Game Details
Altamira
Lobos BUAP
11:00 PM GMT
Game Details
Mérida
Zacatepec
11:00 PM GMT
Game Details
At. San Luis
Celaya
12:00 AM GMT
Game Details
Irapuato
Correcaminos
12:00 AM GMT
Game Details
Oaxaca
Necaxa
12:00 AM GMT
Game Details
Atletico Paranaense
Internacional
9:30 PM GMT
Game Details
Criciúma
Botafogo
12:00 AM GMT
Game Details
AA Ponte Preta
Oeste
7:10 PM GMT
Game Details
CR Vasco da Gama
Náutico
7:10 PM GMT
Game Details
Joinville
Goianiense
7:10 PM GMT
Game Details
Sampaio Correa-MA
ABC
7:10 PM GMT
Game Details
Santa Cruz FC
Icasa
7:10 PM GMT
Game Details
Vila Nova-GO
América Mineiro
7:10 PM GMT
Game Details
Boa MG
Paraná Clube
12:00 AM GMT
Game Details
Bragantino
Luverdense
12:00 AM GMT
Game Details
Sud América
Cerro
6:30 PM GMT
Game Details
El Tanque Sisley
Peñarol
7:00 PM GMT
Game Details
Boyacá Chicó FC
Deportivo Pasto
7:00 PM GMT
Game Details
Deportes Tolima
Atlético Huila
9:00 PM GMT
Game Details
La Equidad
Once Caldas
10:30 PM GMT
Game Details
Millonarios
Atlético Junior
11:00 PM GMT
Game Details
Independiente Medellín
Patriotas F.C.
1:00 AM GMT
Game Details
Sport Huancayo
Real Garcilaso
3:30 PM GMT
Game Details
Unión Comercio
UTC
5:45 PM GMT
Game Details
León de Huánuco
Juan Aurich
8:00 PM GMT
Game Details
César Vallejo
San Simón
10:30 PM GMT
Game Details
Deportivo Capiatá
3 de Febrero
7:30 PM GMT
Game Details
Cerro Porteño
Sportivo Luqueño
9:10 PM GMT
Game Details
Manta F.C.
Deportivo Quito
6:00 PM GMT
Game Details
Independiente del Valle
U. Católica
Postp
Game Details
Dep. Metropolitano
Deportivo Lara
11:30 PM GMT
Game Details
The Strongest
Blooming
7:00 PM GMT
Game Details
Universitario de Sucre
Club Petrolero de Yacuiba
9:00 PM GMT
Game Details
Gamba Osaka
Cerezo Osaka
7:00 AM GMT
Game Details
Kashima Antlers
Yokohama F. Marinos
10:00 AM GMT
Game Details
Kawasaki Frontale
FC Tokyo
10:00 AM GMT
Game Details
Sagan Tosu
Vegalta Sendai
10:00 AM GMT
Game Details
Sanfrecce Hiroshima
Albirex Niigata
10:00 AM GMT
Game Details
Tokushima Vortis
Omiya Ardija
10:00 AM GMT
Game Details
Urawa Red Diamonds
Kashiwa Reysol
10:00 AM GMT
Game Details
Vissel Kobe
Shimizu S-Pulse
10:00 AM GMT
Game Details
Next

Blanc: PSG not in best shape

PSG 2 days ago
Read
Jul 16, 2007

MLS well-placed to maximize Beckham's arrival

At long last, the Major League Soccer circus has come to town in the form of one David Robert Joseph Beckham. Like most carnival acts, his arrival in Los Angeles is bound to draw interest from both devotees and neophytes alike. But the funny thing about the circus is that it's a show most people need to see only once. And with Beckham's feet now firmly planted stateside, the hard work of convincing those fans to keep coming back to the Big Top will begin for MLS.

There is no doubting that Beckham is expected to make a huge impact on the sport in the U.S., and in some respects he's done that before he's even kicked a ball. But for all the talk about international broadcast rights and jersey sales, sustaining the momentum he will provide is the real -- and risky -- challenge for MLS.

Not because the league is on the road to fiscal ruin (it's not), but if on Beckham's retirement day MLS finds itself still averaging 15,000 fans per game (as it has in recent years), then the move will have been an abject failure. And what's scary is that for all the comparisons to Pelé and the North American Soccer League, MLS itself has been down this road before, albeit on a much smaller scale, and the results have not been encouraging.

Remember when the Galaxy signed former Mexican international Luis Hernandez in 2000? His arrival was trumpeted as the key to making a gigantic, permanent inroad into L.A.'s vast Hispanic market. When his May 20, 2000, debut drew 40,000 fans, those in favor of the deal said, "See?" The only problem was that the Galaxy's attendance quickly reverted to their previous average.

Much the same thing happened with the introduction of Freddy Adu. The buzz surrounding Adu's entry into the league did indeed give MLS some much-needed exposure as well as a bump in attendance, but it wasn't sustainable. The official leaguewide attendance average in 2004, Adu's rookie season, was 15,559. In 2005, it was 15,108, a mere 200 fans above its 2003 mark. And while United's attendance did grow during this period, this was more due to the fact that the team rejoined the league's elite after some lean years rather than because of Adu's drawing power.

Fortunately for MLS, there are some important differences between those examples and Beckham's arrival, not the least of which is that the Englishman's Q rating and sheer ability dwarfs that of Hernandez and Adu.

"I think there is a credibility associated with David Beckham, certainly throughout the soccer community," said L.A. general manager Alexi Lalas. "We're getting a player who is coming off a La Liga championship for one of the world's superclubs [Real Madrid]. We're getting a player who has recently been called back into [the national team of] England. So there is that level of respect and credibility that comes with him."

Perhaps a bigger distinction is that in the midst of its 12th season, MLS sits on a foundation that is stronger than ever. The investments in soccer-specific stadiums have improved the fan experience in the stands, while the advent of the reserve league and youth teams for MLS clubs looks set to advance the on-field product. These improvements have manifested themselves in a more diverse ownership group leaguewide as well as increased sponsorship and television revenues.

"[MLS] has their bearings better," said David Carter, executive director of the Sports Business Institute at USC's Marshall School of Business. "They are much more consistently on message. They have some momentum now. I think they are in a far better position to take advantage of a transcendent star like Beckham than they were a few years ago."

Riding Beckham's coattails to the promised land of sustainable growth will require several things on the part of MLS. One will be using his presence to attract other international players closer to their prime years. This use of the "designated player rule" will have the effect of improving the on-field product in the short term while waiting for other, longer-term projects like the league's youth system to bear fruit, all while continuing to build new stadiums.

But the biggest challenge will be managing the already insane expectations surrounding Beckham. On the one hand, it is those very hopes that are driving the Beckham frenzy, yet they could also cause the whole exercise to fail in its quest to push the game forward.

"If you market and promote something, and customers ultimately feel let down by the experience or don't feel as though they received value for their time and investment, it's going to ring very hollow," Carter said.

That is essentially what happened in the case of Adu. While stopping short of saying that the then-14-year-old Adu would dominate the league, MLS did little to quell the tsunami of expectations that preceded his arrival. And when Adu's on-field performance didn't meet those unrealistic hopes, MLS was left fighting the perception that it had sold the public a bill of goods.

Listening to the pronouncements of Lalas, MLS commissioner Don Garber and even Beckham himself, it's clear that the league has learned its lesson from the Adu affair. All three have stated that Beckham will not save the league on his own, but their disclaimers will carry them only so far. The Pandora's box of fan expectations has been opened, and with the Galaxy struggling mightily in the standings, there exists the real possibility that Beckham's on-field influence will be blunted, which puts at risk his ability to impact the sport long-term.

In the meantime, MLS will have to focus on things it can control, such as making the in-stadium experience as positive as possible for spectators. And while the league will welcome a slew of novice fans who will be drawn to Beckham's star power, MLS deputy commissioner Ivan Gazidis says the league is poised to attract more hard-core soccer fans who dismiss MLS as second-rate.

"We believe that there are enough soccer fans in this country that if we can capture a bigger portion of that market, we would be extraordinarily successful," Gazidis said. "Our business is a soccer business and needs to be built on soccer fans. So are there fans of soccer in this country who are not fans of MLS? Absolutely, and that's our opportunity."

MLS has five years to seize that chance before the circus leaves town, and the clock is ticking.

Jeff Carlisle covers MLS and the U.S. national team for ESPNsoccernet. He can be reached at eljefe1@yahoo.com.