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50-50: Liverpool vs. Real Madrid

Champions League 16 hours ago
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By ESPN Staff
Apr 20, 2007

LA Galaxy bank £7m as Beckham-effect begins

David Beckham has already earned Los Angeles Galaxy nearly £7million - before he has even kicked a ball for the Major League Soccer team.

The Real Madrid midfielder will join the Galaxy in July after his contract with the Spanish club ends.

Galaxy have sold an additional 7,000 season tickets on the back of Beckham`s arrival, which translates into around £2.5million. They have also increased the price of premium seats by 48% and are expecting revenue to double this coming season to around £5million.

To add to the coffers Herbalife Ltd, who sell nutritional and weight-loss products, have signed a five-year £10million agreement to have their names on club shirts. That equates to another £2m a year.

In all, Beckham`s arrival should bring in an additional £7million in his first season - around £4.5million more than his annual playing contract with the club.

Tim Leiweke, chief executive officer of the Anschutz Entertainment Group, the Los Angeles-based company that owns Galaxy, said: 'We were never worried about our financial commitment. We`ve already made our money back.'

Beckham`s contract with Madrid ends on June 30 and the former England captain is expected to join the club in July after a break with his family.