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By ESPN Staff

Blackburn to reduce season ticket prices

Blackburn will follow Bolton's example and reduce season ticket prices later this week.

Wanderers last week became the first Premiership club to cut prices for season tickets as they bid to combat falling attendances.

And now Rovers chairman John Williams has revealed their Premiership neighbours will follow suit when they announce their prices for next season.

'We will announce our prices later this week - we are committed to making football affordable,' he told BBC Radio 5 Live. 'I think you will see a reduction.

'It is an expensive business assembling a squad. But another part of that equation is the atmosphere, and the 12th man - the atmosphere they can generate.

'We have seen a steady decline last three or four years.' Williams accepted 'it is still a bit expensive' for fans to attend matches. Earlier this month his club revealed their commitment to use part of their money from the new television deal to make ticket prices more affordable.

'Fans are telling us that, we are listening to them,' said Williams.

'Most clubs will isolate fixtures and use them as promotional (matches). We want to bring back lapsed users.

'The difficulty is that once you fix prices, season-ticket holders are the lifeblood of the club. It's important as you go forward that you keep an eye on them.'