Chelsea have announced they are freezing prices on all non-corporate tickets for Premier League matches next season.
The price freeze covers season tickets and matchday tickets for members, juveniles and senior citizens.
Chelsea also plan 'significant' price reductions for Champions League group matches at Stamford Bridge next season and to continue with reductions for domestic cup matches.
Chelsea chief executive Peter Kenyon told the club's website: 'We understand that our ticket prices are at the higher end and we are sensitive to the economic demands on our supporters.'
Kenyon, who said the price freeze decision was taken after consultation with the club's Fans Forum, added that the reductions for domestic cup matches had 'ensured that nearly all our cup matches, regardless of opposition, have been virtually sold out for the past two seasons bringing new supporters, more families and children to Stamford Bridge.'