Cole out to break records with Chelsea
Joe Cole is being driven by a burning ambition to become part of the most successful side in the history of English football.
Chelsea are looking to join an elite group of teams to have won three titles on the spin - Arsenal in the 1930's, Huddersfield in the 1920's, Liverpool in the 1980's and Manchester United in the 1990's.
Jose Mourinho's side are favourites to land back-to-back titles, with Arsenal's Ashley Cole ready to come in alongside Andriy Shevchenko and Michael Ballack. That would only be the start of something even bigger in the eyes of Joe Cole.
'Has anyone done it four times?' he smiled. 'It shows you we could be in some great company and underlines how tough the English league is.
'If you look in other countries I'm sure there's team who have won it maybe six, seven or eight times in a row.
'That's another incentive, something else to drive us on.'
Rather than view the arrival of Ballack as increasing competition for starting places, the England international claims the big-name signings spur him on.
The former West Ham favourite gets to the training ground wanting to prove he is every bit as good as the German and Ukraine striker Shevchenko.
Cole said: 'I just want to prove to myself every day. People like Shevchenko and Ballack are among the best in the world and you want to make sure that you are as good as them.
'I have always watched and learned, players learn from each other. The moment you put the blinkers on is when you stop learning.
'I want to improve, I am considered an important player at Chelsea now but I still want to improve.'
Things have not always been so great for Cole at Stamford Bridge, especially when he was establishing himself at the club.
'Things were taken out of my hands when I first got here,' admitted Cole.
'I was still training hard but for one reason or another the manager did not pick me.
'But I used that time to make myself into a player, I was honest with myself and asked what was wrong with my game and how I could improve.
'I came back stronger and feel I have had a fantastic two years since I got in.
'I don't want go into what I want to achieve in the game because at the moment I don't want anyone to know my targets and my goals.
'But I have always had a belief in what I can do. I've never doubted myself.
'Training session have almost become like games, I go out there because I want to show Jose that I'll be better this year than last year.'
Even more Premiership domination is only the start for the ambitious midfielder, who has been fired up by England's World Cup disappointment.
He said: 'I won't dissect what happened at the World Cup or go into whatever Sven (Goran Eriksson) did right or wrong.
'As a footballer you learn to live with the ups and downs and the disappointments the game can bring - like losing the Champions League semi-finals two years on the spin to teams we should have beaten. That was a massive disappointment.
'You can't be successful all the time otherwise you would win every game and every title. You have to take it all on the chin.'