West Ham boss Alan Pardew insists Bobby Zamora will not be leaving Upton Park despite the arrival of Carlton Cole from Chelsea meaning the club have five strikers for next season.
Cole joined the Hammers from the Premiership champions and he will be competing with Dean Ashton, Marlon Harewood, Teddy Sheringham and Zamora for a starting place up front.
Harewood and now Zamora have been linked with a move away from the club but Pardew, whose side qualified for Europe last season, wants to keep his squad together for the new campaign.
'I'll say the same thing about Bobby that I said about Marlon last week - he is not for sale. People can create as much speculation as they like, but none of our strikers are going anywhere,' said Pardew on official website.
'We are trying to build a squad at this football club and create competition for places in all areas of the pitch. Bobby is very much a part of our plans and he will be fighting for a first-team spot on an equal footing with the other guys at the start of the season.
'I'm sure he has got a very good chance of winning himself a place in the team, and I would again like to stress to all our fans that we have no intention of selling him. I have five excellent strikers here now and they will all have a part to play next season.'
Zamora scored the goal in the 2005 play-off final which earned West Ham promotion to the top flight, with the striker later admitting his winner may have saved Pardew's job.
The former Brighton and Tottenham striker scored 10 goals last season as the Hammers finished in the top half of the Premiership and also reached the FA Cup final.