Kenyon sets sights on Champions League
Chelsea chief executive Peter Kenyon insists the Premiership champions will not go for broke in their pursuit of Champions League glory but admits Europe's top club competition is now their 'Holy Grail'.
The Blues won their second successive league title last season but once again fell short in their quest for European success as Barcelona knocked them out in the knockout stages.
Kenyon admits winning the European Cup is high on the agenda - and says Chelsea have 'the will and wherewithal' to succeed - but was keen to stress domestic dominance was most important.
'Priorities remain the same,' he told Chelsea TV. 'This is a really important time of year for us to reflect. We're coming off back-to-back titles and re-established ourselves as a top team.
'We're now getting our squad in shape before embarking on next year. Next year is all about starting all over again. What we did last year isn't relevant any more.
'It's got to be the same objectives. It's got to be retention of the Premiership because it is recognised as the best league competition in the world and with that brings a great kudos and exposure.
'Domestic cup competitions are important for different reasons. The FA Cup is again so important and deemed as the best cup competition whereas in other European countries their cup competitions are secondary.'
Chelsea's defeat by Barcelona over two legs ended their second European adventure under Jose Mourinho and having watched the Catalans lift the trophy by beating Arsenal in Paris last week, Kenyon admits the competition is important to the club.
'I've just come back from the Holy Grail of all cup competitions the Champions League final and that's definitely on the agenda, and has been, but we've seen how difficult it is to progress in there,' he said.
'It is clearly on the agenda of everybody at Chelsea to be in that final and hopefully pick the cup up.
'It is the Holy Grail for everybody. I was in Milan recently and you go through their boardroom and there are, I think, seven (European Cup trophies) lined up. So to get one in our boardroom would be very nice.
'I think we've got the will, we've got the wherewithal, but it's not `at any cost'.
'You can't afford to bank everything on winning it, because it's a cup competition and we've seen what impact the draw has on that and we don't control that.
'So you've got to start from domestic competitions being really the important thing because it also gets you back into the Champions League for the season after.'