Setanta break BSkyB Premiership rights monopoly
BSkyB's monopoly on screening live Premier League football has been broken with Setanta winning two of the six packages available.
The Irish pay TV operator had been expected to win one package of 23 matches but has pulled off a shock by winning two.
It means from 2007 to 2010, BSkyB will show 92 of the live matches and Setanta 46 live games.
Under a deal struck by the league with the European Commission, Sky had been limited to a maximum of five packages and after being awarded the first three a week ago, and been widely expected to win two more today.