LOS ANGELES -- To celebrate the global spirit of Joga Bonito (Portuguese for "Play Beautiful"), Nike is announcing a commitment valued at $1 million to fuel U.S. soccer in 15 communities throughout America.
Nike will donate three Joga Bonito soccer fields in Los Angeles, three fields in New York and four fields in Chicago as well as provide soccer equipment for 12 additional cities.
Each of the 10 fields is made from FieldTurf synthetic grass, and is designed to introduce the Brazilian futsal-style of small-field soccer that emphasizes ball control and foot skills to youth recreation and club teams.
To kick off Nike's national announcement of the Joga Bonito fields and soccer equipment donation today, U.S. soccer stars Landon Donovan and Brandi Chastain will visit kids at the Los Angeles City Department of Recreation and Parks' Glassell Park for the dedication of the new soccer field. The Joga Bonito field will be used primarily by the local Anahuak League and its 1,500 kids.
The Los Angeles field dedication is the first of 10 fields Nike will donate in the U.S. Nike partnered with local organizations in Los Angeles, New York and Chicago to install the fields in local communities over the next few months.
Nike will also make soccer equipment donations to 12 additional cities including: Atlanta, Boston, Dallas, Denver, Miami, Newark, Philadelphia, Phoenix, Portland, Seattle, St. Louis, and Washington D.C. Each equipment donation includes soccer balls, soccer t-shirts and a Joga Bonito tool kit that teaches Nike's 3-on-3 version of futsal, called Joga3.