Nigel Worthington has insisted Norwich will not pay over the odds for any striker, including West Brom's Robert Earnshaw.
Worthington wants to bring in a new forward after the £7million departure of Dean Ashton to West Ham.
The Canaries boss has admitted his interest in Earnshaw but is not prepared to pay the Baggies' asking price - believed to be around £3million.
Worthington said: 'We have made a phone call to West Brom and the price for Earnshaw is too steep for us. They would have to drop the price for anything to possibly happen.
'We couldn't afford the price West Brom are asking. Simple as that. Are people taking advantage of Norwich having money after Dean Ashton's sale? I don't know if that is the case.
'Can something still be sorted out? I haven't got a clue. If they were to drop the price, then they could give us a call.'
Worthington added: 'Earnshaw is a player we like a lot. He is quick, he has got an eye for goal and he is a character. If something could be done to bring him to Norwich City, it would be great.
'But what Albion are asking is a step too far for us. We do want to get someone in, but at the right price, and that is very important. That is the way the club is run. We will just have to wait and see what happens.'
Earnshaw, who cost West Brom £3million from Cardiff 18 months ago, has had two transfer requests rejected in the past month and is also being linked with a move to Southampton.