Gary Neville has been charged with improper conduct by the Football Association.
The Manchester United skipper attracted widespread attention with his wild celebrations following Rio Ferdinand's last-gasp winner against Liverpool at Old Trafford on Sunday.
Neville ran fully 60 yards to launch a fist-pumping, badge-kissing reaction in front of the Liverpool fans.
The 30-year-old has until February 10 to respond, although as the case is not on the FA's new fast-track disciplinary process, it appears the worst he can expect is a heavy fine.
After failing to spot the incident during the game, referee Mike Riley has now viewed video footage and confirmed he would have booked the United man if he had seen what happened.
The FA have also been swayed by the concerns of Greater Manchester Police, which have been expressed both to United and officials at Soho Square.
Neville has received the support of the Professional Footballers' Association, while the full-back himself insisted he could not see what the problem was all about in his regular column in The Times.
'You are caught up in the moment and, for a few seconds, yes, you do go bananas,' he said.
'I laughed when I heard someone say it was not the behaviour of a 30-year-old because they are probably the same people who have accused us of lacking passion in recent games.
'The stick is part of the game. One week you take it on the chin, the next, you give it out.'