Wigan are expecting fewer than 11,000 supporters to attend their match against Arsenal in the Carling Cup tonight, the club's first semi-final appearance in a major competition.
Tickets for the match at the JJB Stadium will be priced between £15 and £20, and it is the Latics' fifth home game in three weeks.
Not even club chairman Dave Whelan will be at the game, as he continues his winter break in Barbados.
'You'd think there would be more interest, but people can't afford to keep forking out for games,' Wigan chief executive Brenda Spencer told The Guardian.
'It does surprise me that there won't be more here but we've had so many games over Christmas and New Year.
'I know the manager and the players are disappointed when there isn't a big crowd, but there are circumstances behind this. If the match wasn't on television then there would be more.
'We've also got 3,000 junior members but they have to be at school in the morning.'