Edwin van der Sar has pledged most of the cash raised through the sale of merchandise on his new, personal website will go straight to the Make a Wish charity.
Manchester United's Dutch goalkeeper launched the site at Old Trafford today, promising exclusive interviews and insights from United and the Holland national squad, plus an interactive forum and downloads featuring video and written material detailing Van der Sar's impressive career.
www.edwinvandersar.com will also contain a section where fans can buy T-shirts, goalkeeping shirts, sweaters and caps bearing Van der Sar's official 'flying keeper' logo, the proceeds from which will go to Make a Wish, the charity which provides days to remember for children with terminal illnesses.
'I first became involved with Make a Wish when I was at Ajax and I am now an ambassador,' he said.
'As a professional footballer, I am in the fortunate position of being able to help, not just through my profile but also through contributions made through the sale of caps and sweaters on the site.
'It is not the main reason for launching the site because I really want to provide supporters with information about my career but if I can raise awareness of the charity and some extra funds for it, I am only too willing to do it.'