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Feb 13, 2014

Spurs pen five-year AIA shirt deal

Tottenham have agreed a lucrative five-year sponsorship deal with insurance service provider AIA from the start of next season.

Tottenham AIA Europa League Soldado
AIA have previously been Spurs' shirt sponsor for Cup competitions.

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AIA linked up with Spurs at the start of the 2013-14 season as cup shirt partner and will become the club’s principal global partner from the start of next term, replacing United States -based firm Hewlett Packard on the front of shirts for Premier League games.

Reports suggest the deal could be worth as much as 100 million pounds which, if true, would put Tottenham on par with many of their Premier League rivals, with the likes of Liverpool and Manchester United having sponsorship agreements in place believed to be worth around 20 million pounds a year.

As well as providing an immediate financial boost, the north Londoners hope the agreement with the Hong Kong-based company can act as a platform to grow the club’s name in the Asia-Pacific region.

“We have enjoyed an excellent relationship with AIA since they became our cup shirt partners at the beginning of this season,” Spurs chairman Daniel Levy said.

“Together we share long-term ambitions across Asia -- a region where the club has seen significant growth in recent years -- and this extended partnership with AIA, one of the leading companies in the Asia-Pacific region and a clear market leader in their industry, will further help to support our objectives and engage with our supporters across the region.

“We are delighted that AIA has committed to the club for a further five years and look forward to developing our partnership further.”

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