January transfer spending in the Premier League eclipsed last year's total by 10 million pounds and has broken the top-flight record for a season by 90 million pounds.
Accountants Deloitte reported that Premier League clubs have now spent 760 million pounds in total this season, 90 million pounds more than the previous record set in 2008-09. This is despite only one side in the top 10 making a significant outlay on deadline day, with Chelsea spending 12 million pounds on Kurt Zouma.
Previous club-record buys such as Mesut Ozil by Arsenal and Juan Mata by Manchester United kept overall seasonal spending high, even though deadline day spending reached just 35 million pounds, significantly down on January 2011's deadline day total of an incredible 225 million pounds.
"Spending has again been driven by a minority of clubs, with just two accounting for more than 60% of the league's total spending," said Dan Jones of Deloitte, according to the BBC.
"Around half of Premier League clubs chose not to spend this month.
"It is important to put this in context; the transfer spending is supported by the record level of revenues of Premier League clubs, driven primarily by new broadcast agreements. This gives Premier League clubs the ability to continue to invest significantly in their playing talent."
Even with what appeared to be a low-key end to the window, the Premier League dwarfed all other European leagues in terms of total spend in January, with France, Italy and Germany's combined spending totalling 117 million pounds.