MANCHESTER, England -- Manchester United are negotiating with several sportswear companies as the Premier League champions look to secure a new record-breaking kit deal.
The club's current 13-year sponsorship deal with Nike, which is worth 303 million pounds ($502 million), expires at the end of the 2014-15 season. Nike did not agree to a new deal during last year's exclusivity period for contract talks.
United said in a statement that "we are currently are in discussions with multiple parties. ... This process is a routine practice used for our global and regional sponsorship deals and helps us maximize the value/structure of the club's partnerships."
On Monday, Arsenal announced a new kit deal with Puma which is worth 30 million pounds a year, the most valuable tie-up in the Premier League.