Previous
CSKA Moscow
Bayern Munich
4:00 PM GMT
Game Details
Manchester City
AS Roma
6:45 PM GMT
Game Details
Apoel Nicosia
Ajax Amsterdam
6:45 PM GMT
Game Details
Paris Saint-Germain
Barcelona
6:45 PM GMT
Game Details
Schalke 04
NK Maribor
6:45 PM GMT
Game Details
Sporting Lisbon
Chelsea
6:45 PM GMT
Game Details
BATE Borisov
Athletic Bilbao
6:45 PM GMT
Game Details
Shakhtar Donetsk
FC Porto
6:45 PM GMT
Game Details
Brighton & Hove Albion
Cardiff City
6:45 PM GMT
Game Details
Derby County
AFC Bournemouth
6:45 PM GMT
Game Details
Middlesbrough
Blackpool
6:45 PM GMT
Game Details
Millwall
Birmingham City
6:45 PM GMT
Game Details
Norwich City
Charlton Athletic
6:45 PM GMT
Game Details
Rotherham United
Blackburn Rovers
6:45 PM GMT
Game Details
Sheffield Wednesday
Ipswich Town
6:45 PM GMT
Game Details
Watford
Brentford
6:45 PM GMT
Game Details
Wigan Athletic
Nottingham Forest
6:45 PM GMT
Game Details
Crewe Alexandra
Notts County
6:45 PM GMT
Game Details
AFC Telford United
Chester City
6:45 PM GMT
Game Details
Alfreton Town
Halifax
6:45 PM GMT
Game Details
Altrincham
Macclesfield Town
6:45 PM GMT
Game Details
Braintree Town
Barnet
6:45 PM GMT
Game Details
Dover
Aldershot Town
6:45 PM GMT
Game Details
Eastleigh
Bristol Rovers
6:45 PM GMT
Game Details
Forest Green Rovers
Torquay United
6:45 PM GMT
Game Details
Grimsby Town
Southport
6:45 PM GMT
Game Details
Lincoln City
Gateshead
6:45 PM GMT
Game Details
Welling
Dartford
6:45 PM GMT
Game Details
Woking
Nuneaton Town
6:45 PM GMT
Game Details
Wrexham
Kidderminster Harriers
6:45 PM GMT
Game Details
Aberdeen
St Mirren
6:45 PM GMT
Game Details
León
Monterrey
1:06 AM GMT
Game Details
Atlas
Queretaro
1:30 AM GMT
Game Details
U.A.N.L
Santos
2:00 AM GMT
Game Details
São Paulo
Huachipato
11:30 PM GMT
Leg 1
Game Details
Icasa
Luverdense
10:30 PM GMT
Game Details
Sampaio Correa-MA
Portuguesa de Desportos
10:30 PM GMT
Game Details
Vila Nova-GO
Ceará
10:30 PM GMT
Game Details
AA Ponte Preta
Paraná Clube
11:30 PM GMT
Game Details
Al-Ain
Al Hilal
3:15 PM GMT
Leg 2Aggregate: 0 - 3
Game Details
Herediano
Universidad De Costa Rica
Postp
Postponed - now being played Wed, Oct 1
Game Details
Next
 Posted by ESPN Staff
Dec 12, 2013

Barca unveil unusual sponsorship deal

Barcelona’s players can reportedly decide for themselves whether to reveal the name of the club's new shirt sponsor Intel when celebrating a goal.

• Ledwith: Barca back to best against Celtic

Under the new and unusual sponsorship arrangement the company’s logo will be printed on the inside of player's jerseys -- and therefore will only be visible should a player lift his shirt for any reason, leading to some confusion about the thinking behind the deal.

The new shirts, modelled via video at Thursday's launch by first-team defenders Carles Puyol and Gerard Pique, come into use immediately -- starting at Saturday evening's La Liga game against Villarreal at the Camp Nou.

Deborah Conrad, Intel's chief marketing officer, told Reuters that there was no 'obligation' on Pique and Puyol, or Lionel Messi, Neymar or any other Barca player, to celebrate goals in any particular way.

"We did not want to put the players under any obligation to show the logo a specific number of times," Conrad said. "But we do know that such goal celebrations are a big part of the culture of the sport."

Shirt sponsorship is an emotive issue at Barca, which for years refused to accept any offers from potential sponsors, before partnering with UNICEF in 2006 and beginning the current tie up with Qatar Airways in 2011.

The Primera Division outfit have not revealed the value of the deal, which reportedly runs for four-and-a-half years and can then be extended, but Mundo Deportivo have reported a figure of 25 million euros.

Intel are also to provide technology to Blaugrana senior players, youth-teamers and coaches as part of the arrangement in order to "improve their research, training and performance via the most up-to-date technologies."

Barca president Sandro Rosell hailed the similarities between the technology giant and the football club while announcing the 'pioneering' partnership.

"It is a huge satisfaction for FC Barcelona to be able to join forces and share the values of innovation and team-work with a company of such worldwide prestige as Intel," Rosell said. "We are both trendsetters in our fields, and I am convinced that the collaboration that we are starting today will be very important.

"It will mean much more than a financial sponsorship deal, as it will also help us to become one of the most technologically advanced clubs in the world. Intel is at the heart of computing, it works from within, and that is why our agreement is so innovative and pioneering in the world of sports sponsorship."

Comments

Use a Facebook account to add a comment, subject to Facebook's Terms of Service and Privacy Policy. Your Facebook name, photo & other personal information you make public on Facebook will appear with your comment, and may be used on ESPN's media platforms. Learn more.