The official match ball for the FIFA 2014 World Cup -- the brazuca -- was unveiled in the iconic Parque Lage in Rio de Janeiro on Tuesday.
Adidas created the brazuca -- which means 'Brazilian' and refers to the Brazilian way of life. Adidas says the ball is the most tested in history, enduring a two-and-a-half-year period where it was tested by the likes of Iker Casillas, Dani Alves and Lionel Messi, and was used in in a selection of international matches, albeit with a different design.
The brazuca has a new structural innovation, with a unique symmetry of six identical panels alongside a different surface structure that will provide improved grip, touch, stability and aerodynamics.
And the new colour scheme -- a distinct and vibrant ribbon design -- symbolises the traditional multi-coloured wish bracelets worn in Brazil.
"The brazuca has a stunning design that feels inspired by Brazil,” Casillas told FIFA.com. “Now the ball has been launched, the tournament feels a lot closer. I'm looking forward to playing in Brazil with a great ball.”
Meanwhile, Messi told The Guardian: "I’ve had the opportunity to test brazuca and it’s great."
Football fans can even follow the brazuca on social media with a Twitter page dedicated to the new ball already attracting over 8,000 fans.