Former Arsenal striker Niall Quinn believes Gunners chief executive Ivan Gazidis was guilty of over-inflating expectations at the club when he claimed they were ready to transform their player recruitment policy and sign big name players this summer.
• Mangan: Arsenal's terrible summer
Gazidis told reporters earlier in the summer that Arsenal were ready to bid for players of the calibre of Wayne Rooney and that financing such a deal would be ‘no problem’ for the north London club, yet Quinn suggests he will be regretting those remarks.
With boardroom experience from his time as chairman of Sunderland to call upon, Quinn suggests a more delicate approach is advisable when plotting transfer policy, in a summer when they have been involved in a very public pursuit of Liverpool striker Luis Suarez.
"The big mistake Arsenal made was announcing they had lots of money to spend this summer because that raised expectations that big names would be arriving and instantly the pressure was applied," Quinn told the Sunday World.
"Wenger did a great job to get Arsenal into the top four last season and galvanise a team that looked beaten a few months before to finish the season on a real high. With so many changes at the top clubs this summer, there was a little chink of light there for Arsenal, but now the mood is negative again.
"Gonzalo Higuain was the big name they looked like signing and then he went to Napoli. That seemed strange to me. Now they are in this situation with Suarez and it is difficult for them. If they don’t get him, do they have time to identify and sign another top player. Probably not."
Quinn now fears Arsenal will run out of time in their bid to sign a stellar name this summer, with Saturday’s defeat against Aston Villa in their opening Premier League game of the season heaping further pressure on all at the club.
"Arsene Wenger doesn’t strike me as someone who will take a second best option when he looks to sign a striker," added the Irishman.
"They have put themselves in a very difficult position. Maybe they have big names line-up and we will all be proved wrong, but it doesn’t look like that at the moment."