Jose Mourinho has reiterated his desire to play the attractive football that Chelsea owner Roman Abramovich has long craved at Stamford Bridge.
Speaking to Chelsea magazine in his second interview since returning as manager, Mourinho also deflected previous criticism of his style.
"I want to make the Chelsea fans happy - by results, by our playing style, by the mentality and the personality of the team," he said. "They have to know that there are three options in the match - where we can win, draw or lose - but we always give everything.
"I know in my record at Chelsea - also at Inter and Madrid - that I made many decisions that helped my teams. If I gamble, as you sometimes call it in England, with a very risky decision, it can go the wrong way.
"How many times did I play here with three defenders? I remember against West ham [United in April 2006], we were losing 1-0 and we were playing with ten men after Maniche got a red card early in the game. I still gambled because I wanted to win with ten men - and we did win, 4-1."
Mourinho also pressed home the importance of retaining senior players such as Frank Lampard and John Terry, after a season in which the futures of both were frequently questioned.
"Of course, there are senior players still at the club who can do the same and this is the legacy of the club culture - as some guys are arriving, they have others who can transmit to them immediately what this club means," he said.
"One day, these older players will finish and the younger guys now will be the older ones in the future, so the Chelsea culture is continuously passed on from one generation to the next."