Aston Villa manager Paul Lambert is confident of securing the long-term future of Andreas Weimann this week, despite the growing interest from a host of Premier League rivals.
Sunderland are the latest club to be linked with the Austria international as Paolo Di Canio looks to revamp his squad at the Stadium of Light.
Norwich City and Newcastle United are also monitoring the situation, but Villa expect to hold talks with Weimann's representatives in the next 24 hours and believe they will be able to reach a successful conclusion over a new deal.
The Midlands side are unconcerned about links with other clubs and are ready to offer the youngster vastly improved terms on his existing £15,000-a-week contract, which has one year left to run.
Weimann scored 12 league and cup goals during his first campaign as a first-team regular at Villa Park, and Villa are understood to be prepared to reflect his growing importance with a new three-year contract worth in the region of £30,000-a-week.
That would still fit with owner Randy Lerner's tight wage budget as he is looking to offload top-earners Darren Bent, Stephen Ireland and Shay Given.
Villa believe Weimann, who graduated through the club's Bodymoor Heath academy, is happy at Villa Park and is keen to continue his development under Lambert.
The forward recently expressed his delight at breaking through into the first XI and hinted at his willingness to remain part of Lambert’s exciting project.
"What the gaffer is building here we all believe in and we just have to continue working hard for him and each other,” Weimann said.
"I think that’s what Aston Villa is about. It’s a family club. We’re growing and getting better all the time and I think there’s a lot of potential in the team right now because, as players, we’re only going to get better.
"It’s really exciting for everyone. The club is very tight-knit. I’ve been here for years now and I’ve loved every minute of it."