Thomas Muller has said Bayern Munich's disappointment in recent Champions League finals will serve as added motivation for Saturday's clash with Bundesliga rivals Borussia Dortmund at Wembley.
Bayern have featured in two of the last three Champions League finals, losing to Barcelona in 2010 and Chelsea in 2012.
The German champions have not won Europe's top tier tournament since 2001, but are heavily backed to end that run against Dortmund.
Muller, however, insists there will be no complacency from his side as they try to avoid being given the "loser tag".
"Every sportsman wants success. It is very important," Muller said. "What would happen if you don't win? Well, everyone has to cope with that themselves.
"It's important for us to win, because if you lose three times you get the loser tag and we don't want that stamped on us.
"It's a spicy game and I like spicy food. It's great we're playing Dortmund. Everything is about this final. Everything is big. Excitement is big. You can win and lose a lot.
"We were runners-up three times last season, so we know where we want to go. In football, you always look forward and it's about the next game you play. Of course, you look back also but last year's final and the one of three years ago has nothing to do with this game, apart from the players that played in those two games."
Last year's penalty shootout loss to Chelsea in Munich raised concerns about Bayern's ability to translate their domestic form onto the European stage, but a convincing run to this season's final has removed those doubts.
"Last year, we'd loved to have won it. We have to win this cup - whether it is in Munich or London is not so important to me," Muller added.
"It seems this season we've been stronger away from home than we have been at home, so it's looking good for us.
"The pressure is always there with Bayern, but we can cope with it. We're a stronger team now. The players developed and we made great signings that improved the team."