Norwich have been given a vote of confidence from new striker Ricky van Wolfswinkel with the Dutchman believing he has joined a club on the move up the Premier League.
The 24-year-old will join Norwich on July 1 after sealing a reported £8 million transfer from Portuguese giants Sporting Lisbon.
And despite yet to pull on Canaries jersey, the Holland international has been left with the impression the club are on the brink of becoming a Premier League power.
"The club is in the middle of the table and very ambitious, this summer they will be debt free and will get on strong," he told Dutch magazine Voetbal International.
"I have been to Norwich to look around and spoken to the manager and chief executive over their plans for the future.
"I don't know much about Norwich, but the city and the club surprised me - the stadium has 25,000 (capacity) and there are 5,000 fans on a waiting list for (season) tickets on top of that which shows the status of the club.
"The plan is also to bring in an attacking midfielder and two wide players this summer. With that, Norwich can look to play in the top half of the table.
"I want to play as high as possible, but also in a team where there is a lot of perspective - that is what Norwich City has, and that is why I have signed there for four years."
Van Wolfswinkel is also keen to quickly justify his price-tag to the fans and the man who made his move to Norwich possible - manager Chris Hughton.
"That a club would spend so much money, in these times, shows their faith in me," he said.
"I had a good talk with the manager, Chris Hughton. He was very specific about my qualities and wants to build a strong team around him. That gives good trust."
Van Wolfswinkel also believes a strong showing for Norwich could re-open the door to Louis van Gaal's Dutch squad ahead of next year's World Cup.
Van Wolfswinkel has not played for the Oranje since making his debut in 2010.
"That is always my aim," he added. "For me it is important to be in a team where I can play every week. "