After reports quoted Luis Suarez as saying he would be willing to talk with other clubs following an interview in his native Uruguay, Liverpool managing director Ian Ayre has claimed club have "no desire'' to sell the striker.
Suarez, who signed a four-year deal last August, has been continually linked with a move away from Liverpool and, with their chances of qualifying for Europe looking slim, speculation has increased that he could move on this summer.
Ayre has, however, played down any notion the striker may be about to leave Anfield.
"You can read into the comments - it was given in his native language so I think maybe it was a bit lost in translation,'' he told BBC Radio Five Live. "We've been consistent with Luis. Last summer he signed a new four-year contract and we have no desire to sell Luis. He is a fantastic player and a great contributor to our team.
"We've been very honest with him and he's been very honest with us. There is always going to be instances, particularly leading up to the summer [transfer] window, when people are quoted or asked these questions.''
The Uruguayan was also quoted to have said he was "very happy'' at Liverpool and Ayre insisted that while other clubs may come knocking he expects the 26-year-old to stay.
"We are very pleased to have Luis and long may that continue,'' he said. "He also says in the same interview that he feels he is in an elite team at Liverpool.
"Every player is going to get approached by clubs because that is the nature of the game. Every player has a choice - that's part of the game. He has a four-year contract with us and we hope he will see that through.''
Suarez, the leading goalscorer in the Premier League this season with 22 goals, is in his homeland to prepare for Uruguay's World Cup qualifiers against Paraguay and Chile in the next week.
Information from the Press Association was used in this report