The Football Supporters Federation (FSF) has announced a new campaign designed to cap the price of away tickets.
'The Score Campaign', which will be launched in Manchester next Thursday, aims to limit the price of away tickets to a maximum of £20.
The announcement of the new campaign comes just days after the furore caused by Manchester City fans who returned more than 900 tickets for their fixture with Arsenal at the Emirates Stadium, refusing to pay the £62 cost.
Speaking on behalf of the FSF, deputy chair Martin O'Hara said: "Those who follow their team away are the distilled essence of the football fan - the hardcore. Without away fans the atmosphere at games dies and football loses a large part of what makes it so special.
"Travelling supporters spend the most time and money on their team and that deserves recognition and reward. In the short term clubs might make a few extra quid by squeezing away fans dry but long-term vision is required.
"Away attendances are in decline and something must be done by the clubs before that becomes terminal. Who wants to go to games without away fans, games without passion?
"We believe that an away ticket price cap of £20 would make football more affordable and halt the decline in away fan attendances. The Score Campaign aims to make this a reality.''
The FSF claim one of their recent surveys revealed that nine out of ten fans feel ticket prices are currently too high.
Information from the Press Association was used in this report